by Tom Mongelli
She ran for Ocean County office on a platform of fiscal responsibility. Now Long Beach Island finanicial consultant Tamar Sherer brings the same principles to shore small business owners. The former J.P. Morgan-Chase vice president says she'll explain the realities of economic recovery during her June 16th seminar at the Holiday Inn of Manahawkin.
Sherer says a comment by General Electric CEO Jeff Immelt was an epiphany for her. "He said, 'This is not a cycle, it's a reset.' I think what he means is that when we do recover, we're just going to be on a fundamentally different plateau in our economy."
Sherer says that the hardest adjustment for small business operators is in changing consumer spending habits. Staggering credit-card and mortgage debt, she says, signals the end of flagrant discretionary spending. Responsible home budgets will have tighter purse strings, with savings having a larger role than in the past.
"It means we're going to be investing in ourselves...but in the short term, it means consumers will be spending less. The binge is over."
Registration is ongoing. Signup rates rise after May 15th. Visit http://www.shererstrategies.com/.
How is your business faring until conditions change? Let us know at wobmnews@wobm.com.
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